Avoid The 'Noid

Many years ago Dominoes Pizza unleashed an ad campaign called "Avoid The 'Noid."  The 'Noid was this little figure dressed in a superhero costume who caused all kinds of problems with the pizza delivery process.  He had a machine to smash the pizza box down onto the pizza, techniques to slow the delivery of the pizza, leading to a cold, glutinous product, and other hijinks and bedevilments.  The 'Noid had a high-pitched, staccato voice and he was quite the disruptive imp, lovable, really, in his predicament-making.

Pretty funny, right?

Turns out there was a dude in Georgia whose last name was Noid.  He was not a healthy man.  He believed that the ad campaign was directed at him personally, like Avoid The Seaweed.  Noid loses it, takes some hostages at a Dominoes store (demanding that his prisoners make him a pizza which he eats during the seige) before the standoff ends.

This is me.  This is my world view.  I believe everyone is thinking about me.  I believe I am the center of attention.  I am not a healthy man.

A 'Noid - annoyed.  Get it?